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Memos From Howard Marks: What’s Going on in Private Credit?Nearly one-third of advisors now report deep alternatives expertise, almost double 2024 levels
NEW YORK – June 25, 2026 – Brookfield today released new research from its Alts Institute highlighting how financial advisors are increasingly integrating alternatives into client portfolios.
The study, which was conducted by independent research organization CoreData, surveyed more than 600 financial advisors with an average practice AUM of US $657 million and 60 gatekeepers in the U.S., Canada, the U.K. and Switzerland responsible for evaluating alternative asset managers and products for firm platforms regionally and globally. The findings signal a shift in the advisory landscape as alternatives become a more established component of portfolio construction and play a growing role in helping clients achieve their investment goals.
Compared to Brookfield’s inaugural 2024 survey, the newest findings indicate that advisors are demonstrating significantly greater expertise and adoption of alternatives. The number of advisors who report a deep knowledge of alternatives has nearly doubled to 32%, while the percentage of advisors identified as “Power Users” has grown to 40% globally from 26% in North American in 2024. These advisors, who scored highly on Brookfield's alternatives index, demonstrating strong current alternatives usage deployed broadly across a variety of vehicles and products, are significantly more likely to have alternatives integrated into their portfolio management processes and to view them as an increasingly important component of high-net-worth investor portfolios. On average, Power Users allocate 22% of client portfolios to alternatives.
Key findings among advisors in the US and Canada:
Alternatives conversations are becoming more sophisticated
Alternatives adoption is driven by portfolio goals and risk management
Education continues to drive adoption
John Sweeney, CEO of Brookfield’s private wealth business, said, “We are seeing a significant shift in how advisors approach alternatives. As familiarity with the asset class has grown, the conversation has evolved from understanding what alternatives are to understanding how they can be used within a portfolio to help achieve specific client objectives. That evolution is helping advisors build deeper expertise, integrate alternatives more thoughtfully into portfolios and ultimately deliver better outcomes for clients.”
Brookfield’s Alts Institute provides financial advisors with educational resources, asset allocation strategies, and best practices to unlock the opportunity of alternative investments.
Learn more about the full global results here.
| Brookfield Media Contact | Tel. | |
|---|---|---|
| Rachel Wood | +1.980.428.3539 | rachel.wood@brookfield.com |
About Brookfield Asset Management
Brookfield Asset Management Ltd. (NYSE: BAM, TSX: BAM) is a leading global alternative asset manager, headquartered in New York, with over $1 trillion of assets under management across infrastructure, energy, private equity, real estate, and credit. We invest client capital for the long-term with a focus on real assets and essential service businesses that form the backbone of the global economy. We offer a range of alternative investment products to investors around the world — including public and private pension plans, endowments and foundations, sovereign wealth funds, financial institutions, insurance companies and private wealth investors. We draw on Brookfield’s heritage as an owner and operator to invest for value and generate strong returns for our clients, across economic cycles. For more information, please visit our website at www.brookfield.com.
Brookfield Private Wealth LLC is registered as a broker-dealer with the U.S. Securities & Exchange Commission (“SEC”) and is a member of Financial Industry Regulatory Authority, Inc.) (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).